Customer getting carryout pizza

Increase Check Averages while Saving your Customers Money

Over half of consumers purposely order more pizza than they need for a single meal so they have leftovers to eat as a snack or future meal.¹ So how do you convince the other half that they should do the same and purchase a larger size or second pie when placing an order?

Once your customers realize how good your pizza tastes reheated, it will be easy for you to upsell them to a larger size or maybe even a second pizza. Consumers want convenience along with great tasting food and continue to rely on take-out and delivery options almost a year after the pandemic began. Even when dining in, your customers are happy to take leftovers home for another meal.

There are a number of facts that you can communicate to your customers to show them why buying more pizza is a good idea for their budget and their taste buds.

  • A larger pizza is a better value for your customers. A 12” pizza has 113.10 square inches and a 16” pie has 201.06 square inches – that’s 78% more pizza! However, the additional cost is typically only about 33%. Try the math with your pies to show the value of a buying a large vs. a medium pizza.
  • When buying two pizzas, especially if you offer a promotion, the second pie can be stored in the freezer until they are ready to eat it. Download social media posts to share your specials and communicate how to reheat your pizza for the best experience.
  • Fewer trips to pick-up pizza or send a delivery driver to their door saves your customers time and effort and limits the contact they have with others when concerns about safety and sanitation are high.
  • If you use Grande cheese on your pizza, it will taste just as good as the day it was baked. The outstanding reheat qualities of Grande cheese maintains the flavor, consistency, appearance and mouth feel your customers deserve. Click here to learn more about the product attributes that create Grande’s superior reheating performance.

Does your restaurant have instructions for reheating your pizza? We all can agree that using a microwave will leave the crust hard and the pizza unevenly heated, but many consumers haven’t considered other options. The suggestions below may or may not work for your style of pizza, so be sure to test out the best way to make your pizza come back to life and come up with your own instructions to include with your pizza orders. Download our free box topper with customizable instructions on how to best reheat your pizza.

Frying Pan or Skillet Method
STEP 1: Place frying pan over medium to medium-high heat
STEP 2: Put slice of pizza into heated pan for a few minutes to crisp the bottom
STEP 3: Add a few drops of water, cover and cook for 2-4 minutes

Oven Method
STEP 1: Preheat oven to 450°F.
STEP 2: Place pizza stone inside the oven for 20-30 minutes to heat the stone all the way through.
STEP 3: Place pizza on stone and heat for 10-12 minutes

Communicating to your customers and potential customers why buying more pizza than they need for a single meal is a win-win. They save money in the long run and have delicious, high quality pizza for leftovers. You increase your sales and prevent your customers from ordering a meal from someone else tomorrow.

If you are a Grande 100-Percenter, using 100% Grande cheese on your pizzas, you can also order free box stickers promoting the reheatability of your pizza. To learn more about what it takes to become a 100-Percenter and the additional benefits you receive, click here.

Sources:

¹Datassential Pizza Report, 2018

Date: February 26, 2021

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