What’s your story?
In 2014, I got a call from my longtime friend Jeff Smokevitch, who owns a pizzeria called Brown Dog Pizza. He wanted to try a new concept in Denver specializing in Detroit-style. Being from Detroit, I was on board right away.
It’s hard to talk about quality for me without talking a little bit about risk. There’s a balance between using what we believe are the best ingredients and charging a correct price to get our customers to come back. Menu pricing is art and science.
That’s kind of like asking me which of my daughters is my favorite daughter. I would say that our Brooklyn Bridge—which is our best seller—is arguably my favorite. That and the 313.