Our place has been evolving for 35 years. It started as a little hangout for rock climbers and now it’s an international rock-climbing destination. The recipes, the buildings and everything evolved when there was a need.
The assumption of success has never been there in our business. We’ve always provided for the needs of the business rather than getting too far ahead of ourselves.
Cheese. That's the best example if you're making pizza well because there's nothing blinding the flavor. If you can't get the sauce, crust and cheese right, then you may as well just stop there.